Fast Forward - AP28/26 - The True Cost of Money

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If someone asked to borrow $55,000 from you interest-free, you'd never do it. The opportunity cost is obvious. But the moment you decide to spend it yourself - that clarity disappears. No payment. No obligation. No visible cost. Except the cost is still there. You just stopped seeing it. Every dollar you spend carries two costs. The time, energy, effort and sacrifice it took to earn it and everything that dollar could have become if it kept working. In this discussion, we work through a real client scenario that surfaces this blind spot and what it takes to resolve it. Because the moment you start applying the same rules to yourself that you apply to everyone else - your future self will thank your current self. Curious what this brings up for you once you watch it.